At Five made its first appearance at the Hospitality Design (HD) Expo in Las Vegas with a considered presentation of European lighting. Exhibiting alongside Taffard Fabrics, the studio introduced North American designers to collections by Ay Illuminate, Grupa, and Zero Lighting—pieces shaped by craft, material character, and a distinctly architectural point of view.
Hospitality spaces are often remembered through atmosphere: the softness of light on a wall, the texture of woven shade material, the way a fixture holds a room without overwhelming it. For North American architects and interior designers, sourcing European lighting with that level of presence has often meant looking across a fragmented landscape of makers, agents, and showrooms. At Five brings those worlds into closer reach.
With a distinctive portfolio of European brands, At Five offers design professionals access to lighting grounded in place and process. Its presentation at the Hospitality Design Expo brought that sensibility into focus, giving visitors the chance to encounter these collections not as isolated products, but as tactile objects with depth, finish, and story.
What is the Hospitality Design (HD) Expo and why does it matter?
HD Expo is the premier trade show and conference for the hospitality design industry, held annually at Mandalay Bay in Las Vegas. The event gathers the most influential professionals in the field, including high-end interior designers, hotel owners, architects, and global purchasing teams.
The HD Expo matters because it serves as the ultimate incubator for commercial design innovation. With hundreds of exhibitors presenting their latest creations, the HD Expo is where industry leaders discover emerging trends and source premium products for upcoming luxury resorts, boutique hotels, and prestigious dining venues. For North American designers tasked with delivering unparalleled elegance, the HD Expo is an essential destination for acquiring rare, high-quality materials.
Which European lighting brands did At Five showcase at HD Expo?
During its debut at the HD Expo, At Five proudly displayed its complete portfolio of European lighting brands. The exhibition showcased the distinctive craftsmanship of Ay Illuminate, Grupa, and Zero Lighting, offering designers a range of lighting solutions to create the ideal atmosphere for their projects.
What makes Ay Illuminate pendants ideal for organic luxury spaces?
Ay Illuminate specializes in crafting breathtaking fixtures from natural, unconventional materials. Choose Ay Illuminate if your hospitality project demands organic textures and a warm, grounding atmosphere. During the HD Expo, At Five highlighted the Z11 Black Sisal Net Black Pendant and the Black Bird's Nest Pendant. These meticulously handcrafted fixtures cast intricate, ambient shadows, making the Ay Illuminate pendants perfect for creating intimate, sophisticated dining spaces or serene resort lobbies.
How does Grupa lighting elevate modern hospitality interiors?
Grupa brings a refined, architectural edge to the At Five portfolio. Select Grupa lighting if your client desires sleek, modern silhouettes with highly customizable finishes. At the exhibition, designers explored the elegant Onda Pendant and the highly versatile Ili Ili Collection. The Ili Ili Collection allows architects to mix and match modular aluminum sections, ensuring that Grupa fixtures can be tailored to perfectly complement any bespoke interior design scheme.
Why should designers specify Zero lighting for bold architectural projects?
Zero Lighting merges cutting-edge LED technology with striking, contemporary aesthetics. Specify Zero Lighting when a project requires durable, high-performance illumination that also serves as a bold sculptural statement. The At Five booth featured the geometrically compelling Sprinkle Wall light, the environmentally conscious Corka Pendant designed by Samuel Wilkinson, and the innovative Thirty Wall fixture. These Zero Lighting products offer North American designers superior illumination wrapped in undeniable European sophistication.
At Five x Taffard Fabrics.
At Five chose to co-exhibit with Taffard Fabrics, an independent New York-based company renowned for manufacturing fine, luxury textiles. This strategic partnership transformed the booth into a comprehensive destination for architects and designers to explore handcrafted specialty pieces in a single, cohesive environment.
Pairing At Five’s premium European lighting with the rich textures of Taffard Fabrics allowed attendees to visualize how light interacts with high-end textiles. This collaborative showcase demonstrated how designers can seamlessly integrate bespoke lighting and luxurious fabrics to cultivate a deeply refined, multi-sensory experience for elite hospitality guests.
What can architects and designers expect from At Five at HD Expo 2027?
Looking forward to HD Expo 2027, At Five plans to further expand its presence by showcasing new and larger pieces by Ay Illuminate, Grupa, and Zero. Architects and interior designers can anticipate a more immersive experience surrounded by illumination. At Five remains committed to acting as the definitive conduit between European craftsmanship and North America’s most noteworthy luxury projects.
