Front Design
Sweden
Front Design Studio, a visionary Swedish design collective founded by Sofia Lagerkvist and Anna Lindgren, embodies the essence of Scandinavian design while continuously pushing its boundaries. Rooted in Swedish heritage, their work is deeply informed by the region’s profound connection to nature, minimalist aesthetic, and emphasis on functionality. Yet, Lagerkvist and Lindgren reinterpret these traditions through their boundary-pushing creative approach, integrating innovative materials and whimsical narratives that defy convention.
Front’s Swedish background is evident in their commitment to sustainability, quality craftsmanship, and a sense of authenticity—a hallmark of Scandinavian design. This foundation guides their design philosophy, where each piece is thoughtfully crafted to serve a purpose while enhancing the beauty of everyday life. Influenced by Sweden’s vast landscapes and the interplay of light and shadow in northern climates, they often experiment with organic forms and natural materials, bringing a tactile, almost poetic quality to their work.
In Stockholm, where Front is headquartered, they draw inspiration from a city where modern architecture and natural landscapes coexist harmoniously. Their designs frequently incorporate elements that reflect the Swedish way of life—mindful simplicity, respect for nature, and a love of storytelling—while challenging the traditional boundaries of design. For example, their use of illusion and unexpected material combinations echoes the mystery of Sweden’s dense forests and shifting light, giving their pieces an element of surprise and intrigue.
Over the years, Front’s work has become synonymous with a fresh, playful take on Swedish design, resonating with both local and global audiences. Their distinctive creations have been featured in prestigious publications and exhibitions worldwide, from Wallpaper to Architectural Digest and major design showcases in Milan and New York. Each project, whether a bespoke light fixture or an avant-garde piece of furniture, is an exploration of how design can convey emotion, provoke thought, and enhance environments—qualities that have become their signature.
Front Design Studio’s pieces can be found in a variety of spaces, from serene Swedish homes to vibrant commercial interiors around the world, each work a testament to the studio’s ability to honor Swedish tradition while reimagining what Scandinavian design can be.