Sweden

Jens Fager, one of Sweden’s most notable contemporary designers, brings a fresh perspective to Scandinavian design, marked by simplicity, honesty, and an unpretentious approach to everyday objects. Educated at Konstfack University College of Arts, Crafts, and Design in Stockholm, Fager’s work is deeply rooted in Swedish design principles, yet distinguished by his intuitive sense for form and material. He blends Scandinavian minimalism with subtle, unexpected details, creating objects that are both functional and engaging.

Fager’s Swedish background has greatly influenced his philosophy of design as both practical and inviting. Growing up in a culture that values modesty, nature, and quality craftsmanship, he approaches each project with a focus on usability and sustainability. His work often employs natural materials, clean lines, and soft forms inspired by Sweden’s landscapes and changing seasons. This connection to nature lends his designs an organic quality, imbuing each piece with warmth and simplicity. At the same time, he doesn’t shy away from incorporating playful, sometimes humorous touches that make his work feel approachable and human-centered.

Based in Stockholm, Fager has created a wide range of designs, from furniture and lighting to smaller objects, all characterized by a straightforward elegance. His philosophy, “Almost as simple as possible but not simpler,” is a nod to Sweden’s tradition of essentialism in design but also reflects his own sense of creativity. This approach allows him to highlight the essence of each object without overcomplicating it, making each piece feel timeless and adaptable to diverse spaces.

Jens Fager’s work has gained international recognition, with pieces featured in publications such as Wallpaper, Frame, and Elle Decor, and showcased in exhibitions around the world. His designs can be found in both private homes and commercial settings, each piece a testament to the Swedish design values of durability and beauty paired with his unique, thoughtful perspective. Fager continues to evolve the Scandinavian aesthetic, creating objects that are at once familiar and refreshingly original, embodying the best of Swedish design for a modern audience.